Week 10 - Mix Mag Magazine Analysis

Mix Mag is a magazine that focuses on the different dance music that features around the world. This is demonstrated instantly by the front cover being smothered in dance acts. The magazine itself is very specific in it’s audience and is written in a way that will connect with their target audience. In this case, young party animals and raver’s. Theodore Peterson believes that the most important factor of the rise of modern day magazine was the growth of advertising and in this magazine there are large amounts of adverts promoting different dance acts on the scene. Seeing as this magazine is written for a specific target audience, the adverts all revolve around the theme of dance, promoting renowned events that are known across Europe like Gatecrasher and Cremefields. This magazine seems to be written for men but this does not mean that women will not find the magazine interesting and readable. This magazine will never compete with magazines like NME because it is so specialised in one genre but for the subscribers, the magazine puts them in the know and informs them of what is happening on the dance circuit and due to this, the magazine is extremely good in what it does!